The Best Reason to Do Content Marketing? Organic Search
Marketing your business is such a vital part of day to day running. It helps to build trust with customers and show them what you are able to do.
When did you last stop to ask yourself: Why do we do content marketing?
If you ask me, the reasons abound:
Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them. Content lets you explain the benefits of your product or service offerings (and eventually sell them) to the market.Content helps you differentiate yourself from the competition.Good content demonstrates the authority of your brand in your niche, while building a strong reputation and recognition.An effective content marketing strategy delivers the best business results.
While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or amusing Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content – including those that I listed above – is organic search. Continue Reading Here