The world is going digital, and just like in years gone by businesses are using this to their advantage. Most clients will research your business before making a decision so make sure that your business has an appealing online presence. One of the most important things is response time on Facebook. If you take more than one hour to reply then people are unlikely to contact you because they want a response now.
Facebook Business pages show all page visitors in your “About” section how fast you respond to messages that come through the inbox. Response time shows fans that your business is active on social media, and in turn, your business appears more trustworthy. To get the best response time, it seems like all you have to do is respond within 30 minutes, however, this is unreasonable especially if you want to have a life outside of social media.